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2 Hours, 1 Place, thirty silver gelatin photographs, 5x8'' each, 2011

2 Hours, 1 Place is a photographic project that I carried out following the huge commercial success in Montréal, Canada of the brand of Canada Goose coats. Being sold under the guise of being the hottest on the market, these coats are entirely comprised of coyote fur and duck feathers. In the area around the University of Quebec at Montreal, I approached thirty pedestrians in two hours that proudly wore these coats and  agreed to appear behind the huge logo that has become immensely popular over the past few years. When reflecting upon these images during the photographic process,  I began to interpret these people as soldiers of consumption.